The Knowledge Hub (KH) session organised by the Malaysia External Trade Development Corporation (MATRADE) at the Malaysia International Halal Showcase (MIHAS) 2024 is crucial for local small and medium enterprises (SMEs) in shaping their export strategies, as they often operate with a domestic focus and limited resources. MATRADE chief executive officer Datuk Mohd Mustafa Abdul Aziz said the KH featured interactive and dynamic panel discussions. 'It is aimed at providing invaluable information, market insights, entry strategies, sourcing requirements, opportunities, challenges, and trends shaping the global halal market.F Source: BERNAMA News Agency